Social media has overtaken the internet over the last few years, which means that businesses both small and large have had to flip their scripts on how they market themselves.
Social media marketing and management has become a huge part of how businesses gain traction. However, knowing what social media platforms to use for your business will also depend on your target audience.
Targeting your audience
Targeting your audience is essential for the success of your business because it allows you to focus your marketing efforts and resources on the people who are most likely to be interested in your products or services. By understanding your target audience, you can tailor your marketing messages, products and services to meet their specific needs and preferences, making it more likely that they will buy from you and become loyal customers.
Targeting your audience makes sure that:
- Your business can focus marketing on the audience which will most likely be interested, making the marketing more effective and efficient.
- The right people will see the message meant for them, therefore reducing the cost of advertising.
- Customers feel that the messages are more personal and can relate, which leads to better engagement and loyalty.
- The business can create more focused/consistent branding, so overall it becomes more recognizable to the audience.
This does not always apply – such as the grandmas you may have seen on TikTok. It really helps to fully know who you want your audience to be and adjust what content goes where accordingly.
For example, looking at our CatchMark Technologies Facebook tells us that our audience is comprised largely of adults who could utilize our tech support/services.
Another example via CatchMark SportsNet YouTube: Our coverage of local high school sports attracts high schoolers, their parents and the schools.
We not only get to write/create content that we want, but we reach a wider audience on multiple platforms. This does not mean that your business should be on every social media site.
Once your business decides what service/products you will provide, decide to whom you want to market. Targeting your audience will help the business grow until it organically branches into that broader/wider audience.
Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions)
Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency
As you can see there are many platforms to chose from. Reach out to us if you would be interested in discussing this further and learning how CatchMark can help you with defining the target audience and platforms to grow your business.