Learn how to jump start your digital marketing efforts in a four simple steps.
Digital marketing can be a mysterious and challenging landscape for business owners. Intimidated by the limitless options, and paralyzed by the fear of making a mistake, many small business owners believe they don’t have the knowledge, time, or resources to compete online.
This is a mistake! While word of mouth and customer referrals can help, modern customers will struggle to find your business unless you show up in the places they spend time. 85% of Americans are online everyday, and spend around 7 hours a day there. Building an online presence is intimidating but waiting to do so is a competitive disadvantage.
Identify Your Target Audience
Who are your customers and what do they want? Businesses often create content in search of an audience, ultimately leading to failure. It is critical to understand who you are creating content for and what they want from your content. You must create content that the audience wants, content that solves a problem or answers a question.
To do this you must gather data. You can do this in a variety of ways. You can conduct surveys, talk to customer groups, and leverage others in the industry. Gather data from online sources (yes you can buy data about specific customer patterns online) and study the patterns.
The more demographic insight you can collect, the more you will understand about customer behavior, and tailor your digital campaign to them. Creating a more rewarding customer experience and a happier customer.
Video, Video, Video
Startups benefit from video content as it encourages the viewers to appreciate your talent and skills. Live and branded video are two of the most common types of video marketing. Continuously look for innovative and creative ways to reach the public through video content.
Video viewers retain 95% of a message delivered via video.“Social Media Week”
Video allows you to engage with the viewer in a way that print and photo media cannot. Don’t underestimate their impact and ability to capture your audience.
Social videos generate 1200% more shares than text and images combined, and 83% of consumers say they would consider sharing a video with their friends.HubSpot
New social media trends may be risky but they are also an opportunity. Upwards of 95% of all internet users have a YouTube account. This means it is a saturated and competitive market, so find someplace else to compete. Staying in touch with the newest trends, and adopting them quickly, will help you take advantage of untapped marketing pools. You will also ensure your marketing approach keep on pace with the newest technologies.
Take Advantage of Email Marketing
Email is like the old man of the internet. It has been with us since the beginning. Although modern trends keep you relevant, don’t forget about the tried and true power of email.
80% of advertisers registered a rise in email engagement over the last year.HubSpot
Focus your email marketing efforts on product information, promotions, deals, and offers. Seek to establish connections with your audience, and customize your approach. Vary your email campaigns by season, geographic location, and other demographics.
Bonus – SEO
Search engine optimization is one of the most critical, yet often overlooked, strategies for driving viewership of digital content. Mastering it increases organic discovery and quality website visitors, and provides 24/7 promotion. SEO costs nothing but the time necessary to set it up and tweak it and generates more licks than “pay per click” PPC methods.
You may still be thinking, “I can’t do this on my own.” Luckily you don’t have to! Give CatchMark a call and we can help you as little or as much as needed to get you moving in the right direction. Check our our website, Facebook, and YouTube below.