It is a long-established fact that a reader will be distracted by the readable content of a page when looking at its layout.

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19Jun

Video marketing has become an increasingly important tool for businesses looking to engage with their audience, drive sales, increase viewership, and spread awareness.

Businesses need to know who their audiences are and what type of content they want to consume. YouTube, Instagram, and TikTok are some of the highest social video platforms online right now, which typically hosts preteens to young adults.

If your audience is middle-aged, it would most likely not be good practice to market using these social media platforms. Once you identify your target audience, you will be able to create video content that resonates with them.

Focus on the storytelling of your brand or business. Emotion, humor, and authenticity within the story is going to make the audience connect better with your business.

Attention spans online are much smaller than anywhere else. Short and to-the-point videos will make more people want to watch the marketing video that was made with the audience in mind: No more than three minutes in length and make sure to use captions for accessibility.

The quality of your content can make or break your video. Good quality visuals, lighting, sound, and editing will make sure that people stick around until the end, which could lead to purchasing your products or services.

Video SEO (Search Engine Optimization) makes sure that your video is easily searchable. Using relevant keywords in the title, description, tags, and hashtags will only increase your video being found organically.

The key to every video’s success is promoting correctly on different social medias, embedding within your website, and maybe even utilizing paid promotion to reach a larger audience.

Video marketing catches more eyes than just a written post online, or even visuals such as photos. Thinking in the audience’s shoes when it comes to marketing allows businesses and brands to engage and connect. This will ultimately drive greater interaction, growth, and sales for your business.

Are you in need of a marketing video for your business? Contact us today for a free quote!